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| Lady Gaga introduced “Abracadabra” to the world at the 2025 Grammy Awards via a commercial, |
Feb 3, 2025,
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The 2025 Grammys proved to be a major night for Lady Gaga. Not only did she take home another award, but she also delivered a performance and introduced a brand-new single—though in an unconventional way.
During one of the commercial breaks in the nearly four-hour-long ceremony, Gaga premiered her latest track, “Abracadabra.” Rather than unveiling it on stage, she debuted the official music video as a commercial—one of the most extravagant rollouts for a dance-pop song in recent memory.
Leading up to the show, Gaga teased that something exciting was on the horizon, sparking speculation that she would announce a new single. However, she never addressed the release directly, allowing the high-profile advertisement to speak for itself.
Following its debut, “Abracadabra” quickly surged on iTunes, landing at No. 7 on the U.S. bestseller list. It currently stands as the highest-charting new entry, holding its own among a wave of Grammy-fueled hits. At the top of the chart sits Benson Boone’s “Beautiful Things,” which reclaimed the No. 1 spot after the awards. Other tracks that gained traction following performances or wins include Chappell Roan’s “Pink Pony Club,” Shaboozey’s “A Bar Song (Tipsy),” and Kendrick Lamar’s “Not Like Us.”
“Abracadabra” marks the latest single from Gaga’s forthcoming album Mayhem, set for release on March 7. It follows two previous singles from the project—one of which secured a Grammy just hours before.
The album’s lead single, Die with a Smile, a duet with Bruno Mars, has dominated the Hot 100 thanks to its vintage appeal. The track won Best Pop Duo/Group Performance at the Grammys, making Gaga the record-holder for the most wins in that category, with three. Mars, now tied with SZA, follows closely behind with two.
Meanwhile, Disease, another Mayhem single, embraced Gaga’s signature dark dance-pop style but received a more mixed reception, though it performed well on genre-specific charts.
With Mayhem on the horizon and “Abracadabra” making waves, Lady Gaga is once again proving her ability to command attention—whether on stage or through unexpected, high-profile releases.
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